privacy-policy

INTRODUCTION
At Merton Dental we are dedicated to safeguarding and preserving your privacy when visiting our website or communicating electronically with us. Our Privacy Policy has been provided by dental marketing agency Blue Horizons and approved by ecommerce law experts LegalCentre.co.uk.

This Privacy Policy, together with our terms of use, provides an explanation as to what happens to any personal data that you provide to us, or that we collect from you.

We do update this Policy from time to time so please do review this Policy regularly.

For the purpose of the Data Protection Act 1998 our data controller is Merton Dental.

‍INFORMATION WE COLLECT
In operating our website we may collect and process the following data about you:

Details of your visits to our website and the resources that you access, including, but not limited to, traffic data, location data, web-logs and other communication data.
Information that you provide by filling in forms on our website, such as when you register for information or make a purchase.
Information provided to us when you communicate with us for any reason.
System information such as browser agent and version, to assist in diagnosing technical problems.
USE OF COOKIES
This site uses cookies – small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymised tracking data to third party applications like Google Analytics. As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers.

‍PRIVACY POLICY
Our website, at times, uses Google Analytics & Facebook Pixel to help analyse how users use the site. The tool uses “cookies,” which are text files placed on your computer, to collect standard Internet log information and visitor behavior information in an anonymous form. The information generated by the cookie about your use of the website (including IP address) is transmitted to Google & Other Marketing sites including Facebook & Instagram. This information is then used to evaluate visitors’ use of the website and to compile statistical reports on website activity.

We will never (and will not allow any third party to) use the statistical analytics tool to track or to collect any Personally Identifiable Information (PII) of visitors to our site. We will not associate any data gathered from our site with any Personally Identifiable Information from any source unless you explicitly submit that information via a fill-in form on our website.

Additionally, you can prevent the cookie-generated data concerning your use of the website (including your abbreviated IP address) from being transferred and processed by Google by downloading and installing the browser plugin available under the following link: [https://tools.google.com/dlpage/gaoptout?hl].

If you have questions concerning our privacy policy, please contact our friendly team to discuss further.

‍USE OF YOUR INFORMATION
The information that we collect and store relating to you is primarily used to enable us to provide our services to you. In addition, we may use the information for the following purposes:

To provide you with information requested from us, relating to our products or services. To provide information on other products which we feel may be of interest to you, where you have consented to receive such information.
To meet our contractual commitments to you.
To notify you about any changes to our website, such as improvements or service/product changes, that may affect our service.
STORING YOUR PERSONAL DATA
The transmission of information via the internet is not completely secure and therefore we cannot guarantee the security of data sent to us electronically and transmission of such data is therefore entirely at your own risk. Where we have given you (or where you have chosen) a password so that you can access certain parts of our site, you are responsible for keeping this password confidential.

‍DISCLOSING YOUR INFORMATION
Where applicable, we may disclose your personal information to any member of our group. This includes, where applicable, our subsidiaries, our holding company and its other subsidiaries (if any).

We may also disclose your personal information to third parties:

Where we sell any or all of our business and/or our assets to a third party.
Where we are legally required to disclose your information.
To assist fraud protection and minimise credit risk.
THIRD PARTY LINKS
You might find links to third party websites on our website. These websites should have their own privacy policies which you should check. We do not accept any responsibility or liability for their policies whatsoever as we have no control over them.

‍ACCESS TO INFORMATION
The Data Protection Act 1998 gives you the right to access the information that we hold about you. Please note that any demand for access may be subject to payment of a fee of £10 which covers our costs in providing you with the information requested. Should you wish to receive details that we hold about you please contact us using the contact details below.

‍CONTACTING US
We welcome any queries, comments or requests you may have regarding this Privacy Policy. Please do not hesitate to email us at info@mertondental.co.uk or write to Merton Dental, 134 Kingston Road London SW19 1LY.